Jockey Club Information Systems unveils sales catalog app for iPad

(Courtesy TJCIS)

The Jockey Club Information Systems Inc. (TJCIS) on Friday unveiled the
Equineline Sales Catalog app for the iPad, the company’s first product
customized for Apple’s popular tablet. The Equineline Sales Catalog app, which can be downloaded free from the App
Store on iPad,
enables customers to download sales catalog books to iPads and also create a
single book for multi-volume sales.

Within the downloaded books, buyers can create short lists and view mini
catalogs, record conformation notes and veterinary information in custom formats
and hand write annotations with easy-to-use touch selections. They can also
assign ratings, highlight catalog pages with color selections, add moveable
sticky notes and directly email pages with annotations and comments.

“This app expands the services we provide the auction sales market by
leveraging our sales cataloging experience and technological abilities,” said
Carl Hamilton, chairman and president of TJCIS. “The Equineline Sales Catalog app presents the sales catalog in a format
that can be easily navigated, searched, sorted and marked up simply by touching
the iPad screen.”

The app will make available catalogs for all major North American
Thoroughbred auction sales, including those held by Keeneland,
Fasig-Tipton, Ocala Breeders’ Sales, Barretts and Canadian Thoroughbred Horse
Society.

Dan Rosenberg, owner of Rosenberg Thoroughbred Consulting, was among a group
of auction buyers who beta-tested the app. According to Rosenberg, “This app
will be a great service to anyone in the business of evaluating and buying
Thoroughbreds.”

In addition to North American Thoroughbred auctions, through TJCIS’ ongoing
and close partnership with Weatherbys, catalogs for a number of major European
sales will be available.